Alex(Alexandria) was born in Los Angeles and was practically raised on a film sound stage. Alex is versed in beauty maintenance from makeup, to facials, to waxing, to lash lifts, to brow laminations. She grew up in the world of skin care. Growing up, she watched her father light the sets for films(The Rose and others), television(Murder She Wrote, Growing Pains, Dukes Of Hazard, M.A.S.H, and many more), and concert stages(Fleetwood Mac, Rolling Stones, Madonna, Michael Jackson, and many more). He also did lighting for a few Disneyland rides(Pirates of the Caribbean and others). Besides being a cinematographer and a lighting professional, her father owned Lucrecia, a French skin care line. Her father had helped bring two European lines to America before he created his own(Lucrecia).
Her mother is renowned facialist Lori Hollingworth who has been training Alex most of her life. Alex was homeschooled at a young age and accompanied her parent's skin care trainings around the world from the Middle East to Europe and all across America.
Alex's brother also began working in the film industry at the age of 23 as an assistant for Michelle Pfeiffer and her production company Via Rosa Productions. He was also a producer who worked on One Fine Day, Dr. Dolittle, Harry Potter and the Sorcerer's stone, The Perfect Storm, and many others. Alex's sister has her own beauty boutique(Sei Bella Spa) in Los Angeles. Alex's great uncle was Linwood Dunn, in the early 1930s Dunn was responsible for special and visual effects for the creation of the original King Kong(1933), Son of Kong(1933), Flying down to Rio(1933), The Hunchback of Notre Dame(1939), Citizen Kane(1941), Star Trek(1965), and many more.
She began building experience early on in order to enhance her skills in the make-up world while also satisfying her passion for the craft. She attended the world's foremost Special Fx and Makeup School, The Make-Up Designory at 18. At 22 she went to Lu Ross Academy, she then received her esthetician license. This was where she also gained additional expertise and knowledge in the fields of beauty, skin care, special effects, and make-up. Having a vast imagination and passion for the art of make-up and special effects in films, she has worked to bring creatures to life in horror pictures and accentuating the look of a character for an actor or actress. Through endless training in beauty institutes to watching immediate family members work in the craft has all helped Alex gain endless knowledge and experience in the beauty profession.